{"id":16338,"date":"2025-05-14T13:25:52","date_gmt":"2025-05-14T11:25:52","guid":{"rendered":"https:\/\/certuslegalfirm.com\/certus-reinforces-malagas-leadership-as-a-european-technological-hub-in-the-business-world\/"},"modified":"2025-05-14T13:25:52","modified_gmt":"2025-05-14T11:25:52","slug":"certus-reinforces-malagas-leadership-as-a-european-technological-hub-in-the-business-world","status":"publish","type":"post","link":"https:\/\/certuslegalfirm.com\/en\/certus-reinforces-malagas-leadership-as-a-european-technological-hub-in-the-business-world\/","title":{"rendered":"CERTUS reinforces Malaga's leadership as a European technological hub in the Business World"},"content":{"rendered":"

In the latest broadcast of the Mundo\u202fEmpresarial<\/em> program of Canal\u202fM\u00e1laga\u202fTV, Jorge<\/strong>, co-founder of CERTUS<\/strong>, described the technological boom of the city, the opportunities offered by artificial intelligence (AI) and the firm's firm social commitment. During almost twenty minutes of conversation, headlines emerged that consolidate Malaga on the global map of innovation and confirm CERTUS 'commitment to attracting foreign investment. <\/p>\n

"We decided to start our business adventure eleven years ago, focused on comprehensive legal and tax advice for technology and foreign companies," Jorge recalled at the beginning of the interview. <\/p>\n

From legal boutique to strategic ally of multinationals<\/h2>\n

Founded in 2014 with Enca Baquero<\/strong> after its passage through EY (Ernst\u202f&\u202fYoung), CERTUS was born in the midst of the 2008 crisis with the mission of accompanying the first foreign start-ups<\/em> that set their sights on Malaga. The move, risky at the time – was visionary: more than 80% of the current portfolio<\/strong> corresponds to international technology companies from, among others, the\u202fUSA, UK, France, Italy, Germany, or the\u202fNetherlands. <\/p>\n

"Our differentiation is based on placing the customer at the centre and offering technical advice in English," said Jorge. "When they increased investments, we were in an ideal position." <\/p>\n

Today, the firm operates under a 360\u00b0 model that covers the entire life cycle of a company – entry into Spain, expansion, restructuring, and divestment – adding accounting, payroll, and compliance<\/em> in general to traditional commercial and tax services. <\/p>\n

Essential 360\u00b0 services<\/h3>\n
    \n
  1. Corporate incorporation<\/strong>: branch or subsidiary and soft landing<\/em> procedures.<\/li>\n
  2. International taxation<\/strong>: consolidation, transfer prices and Patent\u00a0Box<\/em>.<\/li>\n
  3. Commercial advice: contracting, corporate law, and operations.<\/strong><\/li>\n
  4. In-house<\/strong><\/em> services<\/strong>: accounting, payroll<\/em> and IFRS\/US\u202fGAAP reporting<\/em>.<\/li>\n
  5. Incentive programs<\/strong>: stock options<\/em>, phantom shares<\/em> and visas for global talent.<\/li>\n<\/ol>\n

    M\u00e1laga: public-private success story that inspires Europe<\/h2>\n

    According to the latest report by M\u00e1laga\u202fTechPark, the city is home to more than 715 technology companies<\/strong> and has increased specialized employment by 25% in five years<\/strong>. Iconic projects such as the Imec centre of excellence in semiconductors, the European Cybersecurity Innovation Hub<\/strong> and the headquarters of Google or Vodafone reinforce the trend. <\/p>\n

    "Every year, more ambitious projects arrive; the challenge is to preserve the essence of the city that welcomed me fifteen years ago," said Jorge. <\/p>\n

    Top-tier digital infrastructures, tax incentives for R&D, agreements with universities, and a flourishing venture capital<\/em> ecosystem make Malaga a benchmark. In addition to this, there is a powerful attractive lifestyle:\u00a0300\u00a0days of sunshine, flights to more than 150 destinations, and a cost of living 30% lower than in other European capitals. <\/p>\n

    Artificial Intelligence: driving growth with guarantees<\/h2>\n

    "AI has already transformed society and will continue to do so," said Jorge. Companies that adopt it responsibly will optimize processes and strengthen their balance sheets; laggards will be left out of play. To minimise risks – from privacy to algorithmic biases – CERTUS recommends amongst other things: <\/p>\n

      \n
    • Continuous training plans<\/strong> for upskilling<\/em> and reskilling<\/em> of the workforce.<\/li>\n
    • Impact audits<\/strong> before deploying tools (sandbox<\/em> environments and explainability metrics).<\/li>\n
    • Data governance<\/strong>: clear policies on handling sensitive information and incident response.<\/li>\n
    • Regulatory compliance<\/strong>: alignment with the European AI Regulation (in force since 2024) and the new LOPD-GDD.<\/li>\n<\/ul>\n

      "The first failures occur due to a lack of prevention. Specialized legal advice is the best insurance policy, "he insisted. <\/p>\n

      CERTUS closely monitors the progress of AI\u00a0agents<\/strong>, capable of executing actions without human supervision, and their impact on sectors such as tourism, logistics and e-commerce<\/em>. <\/p>\n

      Social responsibility: the footprint of the 100\u202fVidas Foundation<\/h2>\n

      Since 2017, CERTUS has supported the 100\u202fVidas Foundation<\/strong>, a Malaga NGO that rescues girls with HIV in India and develops educational projects in South America. The firm provides financial resources and professional volunteering, integrating SDGs\u00a03,\u00a04, and\u00a05<\/strong> (Health, Education, and Equality) into its ESG strategy. <\/p>\n

      \u201cWe were moved by the story of Athanasius of\u00a0Haro, who left everything to save these girls. We invite everyone to know his work, it is extraordinary,\u201d Jorge concluded. <\/p>\n

      CERTUS exemplifies the innovative spirit that has catapulted Malaga to the international technological scene. His career combines cutting-edge legal and tax advice, global vision, and social commitment, demonstrating that economic development can move forward with responsibility and a human approach. Thus, the firm is consolidated as a key player in the construction of an ecosystem where talent, technology, and solidarity coexist and mutually enhance each other.<\/p>\n","protected":false},"excerpt":{"rendered":"

      In the latest broadcast of the Mundo\u202fEmpresarial program of Canal\u202fM\u00e1laga\u202fTV, […]<\/p>\n","protected":false},"author":2,"featured_media":16262,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[225,249,61,60],"tags":[243,250,251,254,253,252],"class_list":["post-16338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-technologies","category-our-firm","category-csr","category-malaga-for-investment-malaga-for-living","tag-certus-legal-firm-en","tag-corporate-social-responsibility","tag-interview","tag-malaga-as-a-technological-hub","tag-malaga-for-investment","tag-technology-hub"],"yoast_head":"\nCERTUS - Malaga&apos;s leadership as a technological hub<\/title>\n<meta name=\"description\" content=\"Jorge, co-founder of CERTUS, explained the technological boom of the city and the opportunities provided by artificial intelligence.\" 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